Moving ahead there are enormous ways in which you can promote your work, you can do this online as well as offline mode (taking both paths is inevitable), and almost all of them are easily available on the internet, to cut short the article and avoid plagiarism, I will just jot the crux of them here. For promoting online, start with putting together the strategy, think about which researchers and audiences will be interested in your research, the disciplines they work in, and where they are available the most; writing summary, drawing graphical abstracts, or posting short videos and reels will give you an extra advantage in gathering audience. You can make use of several tools that come in handy for creating vivid and engaging visual aids. Providing all your data is another way, you can do this by one or more of the following ways: (i) providing all your data in paper; (ii) you can use supplementary data available options while publishing your paper; (iii) you can even use the option of data available from author on request, or (iv) you can just share unpublished data on social media or internet or blogs. Well, it has been over a decade, and most of the publishing house encourages you to share the links of your published work on all available social media platforms. If you have something which is not really intense work for publishing or may get omitted from your actual manuscript, because of lack proper evidence or substance, you can use blogs to communicate the same to the people. Even, as a geek researcher, if you have kept yourself isolated from social media, you must be active on professional and research social media sites. It is always a promising idea, to share the links of your profiles in your mail signatures. Make attempts in creating a non-virtual research office too; this do not mean to set-up infrastructure but having discussions on your thoughts about your work to other people working in same domain is always a solution where everyone benefits. Further, if possible, try to publish as free access, most publishing house permits free access publications now. However, this feature is chargeable and may cost you, but, if your funding agency facilitates, then you must go for free access.
Before closing, a few tips and tricks, and the most basic
one is not to be shy, be bold and audacious to discuss about your works and
ideas; make sure your work is authentic and ethical, this will give you
confidence; use research platforms and always look for Google’s Scholar (a free
platform) for your research work visibility; use the classic style of
promotions too (like putting stuff on your bulletin boards, newsletters, etc.),
get yourself, accustomed with Intellectual Property Rights and get maximum
benefit out of it; furthermore, it is always good idea to learn new things
about research writing through tutorials. Lastly to conclude, I would just like
to say, you can always be creative and think out of the box for promoting your
work. Having a sound brainstorming with your seniors, peers and even
sub-ordinates is always a go. If you are in academic profession, you can always
communicate with your students for getting enlightened about the various tech-enabled
platforms and ideas for promoting your work, this will directly help you in
pushing your work towards next generation.
Very articulated blog, keep it up
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